Holiday fundraising campaign invites customers across 76 Gulf Coast stores to support veterans living with spinal cord injuries and diseases

WASHINGTON, Nov. 2, 2026 /PRNewswire/ — Paralyzed Veterans of America and Rouses Markets are teaming up for the third consecutive year to support America’s veterans through an in-store fundraising campaign running Nov. 1-24 at all Rouses Markets locations. The campaign invites customers to give $1 at checkout to help PVA support veterans living with with spinal cord injuries and diseases, including MS and ALS, while advancing the rights and well-being of all people with disabilities.

“Year over year, Rouses Markets and its customers demonstrate what it means to support our nation’s heroes,” said Carl Blake, CEO of Paralyzed Veterans of America. “We’re proud to continue this partnership and are grateful for the generosity of Gulf Coast communities.”

Throughout the campaign, customers can make a $1 donation to help fund PVA’s work to improve specialized care, advance groundbreaking research, expand barrier-free design, and more. Together, these efforts help veterans and others with disabilities access the services, resources, and opportunities they need to thrive.

“It’s a privilege to continue our partnership with PVA and give back to the men and women who have served our country,” said Donny Rouse, CEO of Rouses Markets. “Thousands of veterans live along the Gulf Coast, many of whom are our neighbors, friends, customers, and members of our own Rouses family.”

More than 1.2 million customers shop at Rouses Markets’ 76 locations across Louisiana, Mississippi, and Alabama. The company employs 8,000 team members.

About Paralyzed Veterans of America
Paralyzed Veterans of America is a 501(c)(3) non-profit and the only congressionally chartered veterans service organization dedicated solely for the benefit and representation of veterans with spinal cord injury or diseases. The organization ensures veterans receive the benefits earned through service to our nation; monitors their care in VA spinal cord injury units; and funds research and education in the search for a cure and improved care for individuals with paralysis.

As a life-long partner and advocate for veterans and all people with disabilities, PVA also develops training and career services, works to ensure accessibility in public buildings and spaces, and provides health and rehabilitation opportunities through sports and recreation. With more than 70 offices and 33 chapters, Paralyzed Veterans of America serves veterans, their families, and their caregivers in all 50 states, the District of Columbia, and Puerto Rico. Learn more at PVA.org.

About Rouses Markets
Rouses Markets is one of the top private companies and largest employers on the Gulf Coast. Donny Rouse is the third generation to lead the company, which was founded by his grandfather in 1960 with a single store in Houma, Louisiana. The company actively supports local food banks, pantries, charities, festivals, and events throughout the region, consistently earning recognition for its commitment to community service and local engagement. Rouses Markets has been voted Best Supermarket on the Gulf Coast and a Top Workplace. It is the official Supermarket of the New Orleans Saints.

Contact: Signi Hescock
(802) 349-3845 cell
SigniH@PVA.org

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SOURCE Paralyzed Veterans of America