Agency Educator Reaches 50,000 Latino Founders

From Novo Nordisk to HighLevel Dallas: One Educator’s Path to 50,000 Latino Agency Founders

Chihuahua, Mexico – May 10, 2026 / Rodrigo Camacho /

Rodrigo Camacho, founder of R, has crossed a significant milestone: his digital agency education platform has now reached more than 50,000 Spanish-speaking entrepreneurs seeking to build and operate their own marketing agencies. The announcement marks a turning point for a platform that has grown without paid celebrity endorsements or viral shortcuts – built instead on structured curriculum, documented systems, and a founder whose resume includes corporate work at Novo Nordisk and a recognized presence within the HighLevel affiliate community, including the Dallas HighLevel event.

A Credential-Backed Approach in a Space Crowded with Shortcuts

The online education space targeting Latino entrepreneurs has seen a rise in self-proclaimed coaches offering income promises with little verifiable substance. Camacho built R as a direct counterpoint to that pattern. His background at Novo Nordisk, one of the world’s largest pharmaceutical companies, gave him exposure to enterprise-level operations, process documentation, and performance accountability – disciplines that now form the structural backbone of his agency training programs.

His involvement with the HighLevel affiliate program and attendance at the Dallas HighLevel conference positioned R within a broader ecosystem of verified agency operators and software professionals. HighLevel, a platform widely used by marketing agencies for client management and automation, serves as a core tool within R’s curriculum.

“When I built the first course inside R, I structured it around the same operational frameworks I used in a corporate environment – not motivational content, not a 30-day income guarantee,” said Rodrigo Camacho, Founder of R. “The 50,000 figure matters to me because it represents Spanish-speaking entrepreneurs who came looking for a real system to start a marketing agency, and that is exactly what we built.”

What the Platform Teaches and Who It Serves

R focuses specifically on Spanish-speaking entrepreneurs who want to start a marketing agency using modern automation tools. The curriculum covers client acquisition, service delivery, agency pricing, and platform-specific training built around HighLevel’s capabilities. Unlike programs that offer broad motivational content, R’s material is designed around repeatable workflows that agency operators can apply immediately.

The 50,000-person milestone was reached without a major advertising campaign, according to the company. Growth came primarily through referrals within Spanish-language entrepreneurship communities and organic content that positioned Camacho as a practitioner rather than a personality.

The platform addresses a documented gap in digital agency education for the Latino market. Most structured agency training programs are produced in English, leaving Spanish-speaking founders to navigate fragmented, lower-quality alternatives or rely on translated content that loses practical nuance in conversion.

HighLevel Integration and the Affiliate Community

R’s connection to the HighLevel ecosystem extends beyond using the software as a teaching tool. Camacho participates in the HighLevel affiliate program, which connects him to an active network of agency owners, software developers, and marketing educators. His presence at the Dallas HighLevel event placed him among verified operators in a professional context, adding a layer of accountability that distinguishes R from unaffiliated online programs.

The platform uses HighLevel not only as a subject of instruction but also as the operational infrastructure that powers client-facing automation, follow-up sequences, and pipeline management – the same systems R teaches its students to build for their own clients.

Structured Growth Without Inflated Claims

Camacho has been deliberate about how R presents its outcomes. The platform does not publish income claims or student earnings projections. Instead, R documents process milestones – clients acquired, automations deployed, agencies launched – as the primary measure of student progress. This approach reflects Camacho’s stated priority of producing competent agency operators rather than generating testimonials.

With the 50,000-student milestone now official, R is expanding its library of advanced modules focused on agency scaling and retention strategies for Spanish-speaking markets. The next phase of curriculum development draws directly on case studies from current students operating active digital agencies.

About R

R is a digital agency education platform founded by Rodrigo Camacho and built for Spanish-speaking entrepreneurs who want to start and operate marketing agencies. The platform combines structured curriculum, HighLevel-based automation training, and real-world agency frameworks developed through Camacho’s background in corporate operations and the HighLevel affiliate community. R has served more than 50,000 students across Spanish-speaking markets globally.

Learn more at Rodrigo Camacho